BRL-002 Retail Marketing and Communication
Solved Assignment 2020-2021
Course Code : BRL-002
Course Title : Retail Marketing and Communication
Assignment Code : BRL-002/TMA/2020-2021
Coverage : All Blocks
|Title Name||BRL-002 Solved Assignment 2020-21|
|Service Type||Solved Assignment (Soft copy/PDF)|
|Course||Bachelor of Business Administration (BBA) in Retailing|
|Semester||2020-2021 Course: BBA|
|Product||Assignment of BBA 2020-2021 (IGNOU)|
|Submission Date||You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
Attempt all the questions
(A) Short Answer Type Questions
1. What are the various factors affecting consumer/shopper decision
2. What are the steps in individual selling? How are they different from
the B2B selling?
3. Explain relationship selling with an example.
4. What is sales promotion? How does it help in product promotion? (10)
5. What are different promotional methodologies for a store? (10)
6. Discuss the various pricing strategies. (10)
7. Discuss the popular sources of sales promotion used by retailers. (10)
(B) Essay Type Questions
8. Explain the concept of Marketing? What are the various steps in
marketing process? Explain the core marketing concepts.
9. Define personal selling. What are the various Objectives of Personal
Selling? Explain the importance of personal selling from the view of
customers and manufacturers.
BRL-002, BRL-02, BRL-2, BRL2, BRL 2, BRL 002, BRL 02, BRL002, BRL