BRL-002 Retail Marketing and Communication Solved Assignment 2020-2021

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BRL-002 Retail Marketing and Communication

Solved Assignment 2020-2021

Course Code : BRL-002
Course Title : Retail Marketing and Communication
Assignment Code : BRL-002/TMA/2020-2021
Coverage : All Blocks

SKU: BRL-002 Categories: , ,

Description

BRL-002 Retail Marketing and Communication

Solved Assignment 2020-2021

Course Code : BRL-002
Course Title : Retail Marketing and Communication
Assignment Code : BRL-002/TMA/2020-2021
Coverage : All Blocks

Title Name BRL-002 Solved Assignment 2020-21
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2020-2021 Course: BBA
Session 2020-21
Short Name BRL-002
Assignment Code BRL-002/TMA/2020-2021
Product Assignment of BBA 2020-2021 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
September.
Price RS.150

Attempt all the questions
(A) Short Answer Type Questions
1. What are the various factors affecting consumer/shopper decision
making process?
(10)
2. What are the steps in individual selling? How are they different from
the B2B selling?
(10)
3. Explain relationship selling with an example.

(10)
4. What is sales promotion? How does it help in product promotion? (10)
5. What are different promotional methodologies for a store? (10)
6. Discuss the various pricing strategies. (10)
7. Discuss the popular sources of sales promotion used by retailers. (10)
(B) Essay Type Questions
8. Explain the concept of Marketing? What are the various steps in
marketing process? Explain the core marketing concepts.

(15)
9. Define personal selling. What are the various Objectives of Personal
Selling? Explain the importance of personal selling from the view of
customers and manufacturers.

BRL-002, BRL-02, BRL-2, BRL2, BRL 2, BRL 002, BRL 02, BRL002, BRL

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