BCOE-141 PRINCIPLES OF MARKETING in English Solved Question Paper June 2024

BCOE-141 PRINCIPLES OF MARKETING in English Solved Question Paper June 2024

PRINCIPLES OF MARKETING
Course Code: BCOE-141

1. How is marketing different from selling ?
Explain in detail the relevance of marketing
along with the main components of marketing
mix. 5+15
2. Explain various bases for segmenting consumer
markets with the help of examples. 20
[ 2 ] BCOE-141
3. What do you understand by the concept of New
Product Development (NPD) ? Highlight the
various steps involved in NPD process with the
help of examples. 20
4. Discuss various methods of price determination
of a product with the help of examples. 20
5. Explain the role of middlemen in marketing.
Discuss various functions of channels of
distribution giving suitable examples. 10+10
6. Discuss the concept of promotion mix. Explain
the components of promotion mix with the help
of examples. 20
7. Discuss the characteristics of services.
Explain the challenges associated with
services marketing with the help of
examples. 8+12
[ 3 ] BCOE-141
P. T. O.
8. Write short notes on any four of the following :
4×5=20
(a) Rural Marketing
(b) Product Life Cycle (PLC)
(c) Social Marketing
(d) Market Positioning
(e) Digital Marketing
(f) Branding