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BCOE-141 PRINCIPLES OF MARKETING in English Solved Assignment 2023-2024

40.00

BCOE-141 PRINCIPLES OF MARKETING
in English Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT
COURSE CODE : BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE-141/TMA/2023-24
COVERAGE : ALL BLOCKS
Maximum Marks: 100

40.00

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SKU: BCOE-141 EM 2023-2024 Categories:

BCOE-141 PRINCIPLES OF MARKETING in English Solved Assignment 2023-2024

TUTOR MARKED ASSIGNMENT
COURSE CODE : BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE-141/TMA/2023-24
COVERAGE : ALL BLOCKS
Maximum Marks: 100

Title NameBCOE-141 Solved Assignment 2023-2024
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseBCOMG
Language ENGLISH
Semester2023-2024 Course: B.Com(G) CBCS
SessionValid from 1st July, 2023 to 30th June, 2024
Short Name BCOE-141
Assignment CodeBCOE-141/TMA/2023-24
ProductAssignment of BCOMG 2023-2024 (IGNOU)
Submission DateThose students who are appearing in December Term End Examination they have to submit latest by in 15 October.
Those students who are appearing in June exams. They should download the new assignment and submit the same  latest by 15 March
PriceRS. 50

Note: Attempt all the questions.
Section – A
1) Explain the importance of branding in marketing of goods and services. (10)
2) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and
their role in strategy development.
(10)
3) Write the consumer buying decision process in detail. Quote examples where required. (10)
4) Discuss various channels that are used in physical distribution of goods. Also explain the factors
influencing choice of channel.
(10)
5) Discuss in detail the various stages of product life cycle. (10)
Section – B
6) Briefly explain the various types of marketing environment. (6)
7) Discuss the role of internet in consumer goods marketing. (6)
8) Explain the importance of pricing in the marketing mix. (6)
9) Explain the basic assumptions in Maslow’s hierarchy of needs. (6)
10) Prepare a marketing plan for a company producing a premium car. (6)
Section – C
11) Write short notes on:
a) STP as a strategic marketing framework.
b) Market segmentation
(10)
12) Distinguish between the following:
a) Broker and commission agent
b) Advertising and sales promotion

BCOE-141, BCOE 141, BCOE141

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